Publications by Klaus Moser
Books
Edited journals
Journal publications
Publications in edited books
Conference publications
Moser, Klaus (2010): Pfizer: Aligning to Individual Needs of Our Customers - Introducing customization in the pharmaceutical sales approach. The MIT Smart Customization Seminar, May 20-21, 2010, MIT Media Lab, Cambridge, U.S.
Moser, Klaus (2007): Mass customization strategies. Proceedings of the MCPC 2007, October 2007, MIT, Cambridge, U.S.
Piller, Frank T.; Moser, Klaus (2007): Zukunftsstrategien von Mass Customization. Proceedings of Die 8. Mass Customization Tagung für Deutschland, Österreich und die Schweiz, Februar 2007, Salzburg, Austria.
Moser, Klaus (2005): Dominant competencies for mass customization. Proceedings of the MCPC 2005, September 2005, Hong Kong.
Moser, Klaus (2006): Geschäftsmodelle für Mass Customization: Ergebnisse eines internationalen Fallstudienprojektes. Proceedings of the Conference-workshop of the industry research group on mass customization, 18-01-2006, München, Germany.
Moser, Klaus; Liertz, Roland; Piller, Frank T. (2005): Integrating suppliers into the MC value chain: The case of Steppenwolf. Proceedings of the MCPC 2005, September 2005, Hong Kong.
Moser, Klaus; Morf, Daniel; Piller, Frank T. (2005): Mass customization can change the basic rules of the watch industry: The case of 121TIME. Proceedings of the MCPC 2005, September 2005, Hong Kong.
Moser, Klaus; Piller, Frank T. (2004): Critical success factors for mass customization. Proceedings of the INFORMS 2004, October 2004, Denver, U.S.
Moser, Klaus; Piller, Frank T.; Reichwald, Ralf (2005): Classification of the mass customization phenomena. Proceedings of the INFORMS 2005, November 2005, San Francisco, U.S.
Moser, Klaus; Piller, Frank T.; Reichwald, Ralf (2005): The international MC case study initiative: A cross-case comparison. Proceedings of the MCPC 2005, September 2005, Hong Kong.
Moser, Klaus; Reichwald, Ralf (2005): Wertschöpfungsstrukturen der Zukunft: Marktnahe Produktion individualisierter Produkte in Minifabriken. Proceedings of the e-mobility - Mobile Arbeitswelten, Februar 2005, Berlin, Germany.