Klaus Moser

Mass Customization Strategies - Development of a competence-based framework for identifying different mass customization strategies

 Order book at Amazon.com -> click on book cover



Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business.

This book presents seven different mass customization strategies and the competencies needed to successfully implement these strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group.

"Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants.


Available at:



or at your preferred (online) bookstore.


Download a free electronic version:

A free electronic version of this book under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License is available for download here (some chapters are not included in full length):

 Download a free electronic version (3.5 MB PDF file) -> click on book cover